Wayne Simmons

Global Customer Experience Management (CXM) Lead - Pfizer

Wayne Simmons is a growth-focused leader, specializing in building winning brands through world-class customer experiences. Currently, as the Global Customer Experience Management (CXM) Lead for Pfizer, Wayne is responsible for building and deploying customer experience measurement and capabilities across the enterprise. Previously as a former Inc. 500-awarded founder and CEO, Wayne has over 20 years of experience working across the spectrum of CXM in corporate, start-up, and private equity environments. Wayne is a Professor of Practice in Customer Experience Strategy for the faculty of the CXM Master’s Program at Michigan State University, a Certified Customer Experience Professional, and a board member of the Customer Experience Professionals Association.

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