CXM 360

Started in the Spring of 2019 as the CXM Best Practices Symposium, CXM 360 was created to bring industry people together to share practical ideas and methods in the field of customer experience management.

Including topics on understanding the customer, experience design, organizational development, and change, customer engagement, employee engagement, and customer feedback and continuous improvement, CXM 360 is known for case studies and practical solutions to everyday CX issues. We're also proud to include practitioners from UX, patient experience, and customer success fields. Beginning this year, CXM 360 will be organized by six primary competencies of customer experience management (The Customer-Centric Organization, Understanding the Customer and Employee, Experience Design, Employee Experience, and Engagement, Data Analytics and Visualization, and Diversity, Equity, and Inclusion), offering participants the most comprehensive view of customer experience management.

Broad College of Business


Housed in the Broad College of Business at Michigan State University and founded in 2018, CXM@MSU is dedicated to advancing the field of customer experience management (CXM).

It does so through a variety of initiatives, including the CXM Best Practices Symposium (now known as CXM 360), public and custom workshops, and collaboration with industry on course-based projects. CXM@MSU is also the founder of North America's first master's degree in customer experience management, the Masters of Science in Customer Experience Management (MS-CXM).

Designed for working professionals, the degree is delivered 100% online over 20 months (15 - 5 week courses). The program features industry faculty and a dynamic, team-based learning model, which enables students to learn from one another, not just their instructors.