Introducing The Customer Excellence Enterprise

Decades after The Experience Economy became a thing, why are exceptional experiences still so rare? Through novel terminology, frameworks, case examples, and strategic moves attendees will learn why superficial proclamations and functional tool approaches to customer centricity and customer experience are completely insufficient to win and keep today’s discerning customers.

In this session, you get introduced to an alternative approach and tools to catalyze the journey to becoming a Customer Excellence Enterprise, a very different type of company that is structurally and systemically predisposed to consistently deliver exceptional customer experiences, win the hearts and minds of customers, and capture outsized financial rewards along the way.

Masterclass

Wayne Simmons
Global Customer Excellence,
Pfizer