Are You Delivering on Your Brand Promise? Harnessing Customer Experience for Exceptional Branded Experiences

Does your organization integrate brand management and customer experience into a cohesive strategy? This presentation equips you with the essential language and tools to seamlessly merge brand management with customer experience, positioning CX as a key driver of branded experiences that foster customer loyalty and drive positive business outcomes.

By the end of this session, the audience will:

• Gain an understanding of how an organization's brand and CX delivery intersect and influence each other

• Discover the importance of having a CX vision and objectives that directly support the brand vision and business goals

• Explore strategies to align CX initiatives with the organization's core brand values, messaging, and promise

• Acquire a practical framework to create a customer-centric organization that consistently delivers branded experiences.

Presentation

James Munoz
Senior Manager, People Enablement & Insights,
Elsevier