GM's CX Mixed-Methods Approach to CX Research for Garnering Holistic Insights

With an emphasis on GM’s qualitative research practices, GM researchers/strategists will take attendees through GM’s current ECX data collection practices. Attendees will learn about our mixed methods approaches to garnering insights and have the opportunity to practice analysis/synthesis techniques in a speedy activity of collecting and synthesizing data.

Key Takeaways:

• Review how GM has benefited from our evolving mixed methods approach to garnering insights, compelling, and actionable research insights

• Review the value of XLAB’s qualitative research practices

• Share best practices for the development and implementation of strong qualitative studies

• Share tips & tricks for the development of strong working relationships with partner research/analytics organizations

Masterclass

Laura McGowan Fry
Manager, Customer Experience- XLAB Research,
General Motors