Diane Magers

Professor of Practice, MS-CXM - Michigan State University

Diane is currently the Founder and CEO of Experience Catalysts, a small advisory and coaching firm based in Frisco, Texas. Before this, Diane was the CEO of the Customer Experience Professionals Association (CXPA) and is now Chairman Emeritus. As a founding member of CXPA, a contributor to the CCXP (Certified Customer Experience Professional designation), a long-time board member, and Chairman of the Board, she has contributed content, mentored and championed new XM practitioners, and supported the broad, global community of XM professionals.

Diane is a long-time Experience Management practitioner who helped build the Office of the Customer at AT&T Business Solutions and was Sr. Director of Customer Engagement at Sysco Foods. She has 25 years of transforming experience working in and with brands such as State Farm, VMWare, Autodesk, CommScope, Invisalign, Ciena, Freeman, Cisco, Texas Health and Human Services, Turo, Equifax, MoneyGram, and Sodexho.

Speaker 2024

Building Workshop Engagement and Impact: Plan, Involve, and Guide