Customer Advocacy: A CX Imperative and Outcome

Customer advocacy is: Happy customers who refer and promote your company. But customer advocacy is ALSO: the act of advocating for customers, leading to those happy, referenceable promoters. This session will help CX professionals think about advocacy in both ways.

Attendees will come away considering:

• How CX and customer advocacy programming can play a role advocating for customers

• A systematic approach to identifying and tracking advocates throughout the customer journey

• Customer-centric ways of capturing and delivering acts of advocacy.

Presentation

Brigid Colver
Senior Manager, Customer Advocacy, Delinea