Content Is the Substance of Your Customer’s Experience

Jeff Greer, Ph.D., Principal Consultant of Core Content Group, will provide an overview of why content is an essential part of a successful customer experience. He’ll outline the value of plain language, UX writing, and easily findable support content. You’ll see examples of content experiences that empower customers toward the action they want to take. Finally, you’ll learn how to collaborate with your design teams to put your customer’s needs at the center of your design process.

By the end of the session, you’ll understand:

  • How clear, actionable content reduces customer friction

  • The value of using plain language when speaking with customers

  • The importance of UX writing and findable help content

  • How to prioritize customer goals for user experience and content professionals


Jeff Greer
Principal Consultant,
Core Content Group