Ari Zelmanow
Managing Director - Customer Forensics
Dr. Ari Zelmanow is the Sherlock Holmes of Customer and Buyer Behavior. He uses detective-grade forensic analysis techniques to get in the minds of customers and buyers to help businesses make smarter growth bets. His Customer Forensics™ technique helps businesses collect and interrogate evidence like a detective, report facts and insights like a primetime news anchor, and build, present, and defend business cases like a high-powered trial attorney. He has built insights teams at Twitter, Indeed, Panasonic, and Quantive and is currently leading research for Twilio’s Communications Division. He believes in truth, justice, the Oxford comma, and NY-style pizza.
