Why Great Organizations Fail! What We Can Learn?  

Using brands that have disappeared, such as Blockbuster and Kodak, Lou addresses what he calls the ostrich syndrome when organizations lose track of why they are in business and understand customer needs and trends.

Speaker: Lou Carbone

Founder and Chief Experience Officer - Experience Engineering, Inc

Lou Carbone is the founder and CEO of Experience Engineering®, Inc., an experienced management consulting firm, the first of its kind decades ago, based in Minneapolis, Minnesota working with customer and employee experience management systems. Since the late 1980s, Carbone has continuously been at the forefront of studying, exploring, and developing value creation through experience management and is often referred to as the Godfather of Experience Management. He is recognized as a thought leader in the field as well as an experience management futurist continuously innovative, hands-on academic/practitioner.