Transforming the Voice of the Customer into an Action Plan

Bradesco is one of the largest private banks in Brazil, and is one of the leading innovators in the country’s banking sector. One of our main pillars in innovation is having the customers at the center of our decisions, and to be truly listening to what they have to say while turning their voices into action plans. This means investing heavily in methodology, technology and in the engagement of the entire company. That is Bradesco’s showcase of turning customers into fans.

Speaker: Alexsandra Reis

Head of Customer Centricity and Customer Insights - Banco BradescoEnergy

Alexsandra is a professional with more than 20 years of experience in Financial Services having worked in Multinational banks such as HSBC and Bradesco. She is currently leading the structuring and implementation of Customer Centricity area.