SVP Strategy & Consulting - The ExperienceBuilt Group
Shelly Bouren is a marketer, turned researcher, turned experience designer. Prior to joining EBG, she was the research manager for the Detroit Pistons, where she was a huge fan of Pistons fans. Making sure they enjoyed the game, and would want to come back, was her favorite part of each day. Prior to joining the Pistons, Shelly worked in marketing and advertising for automotive and financial services companies for over 20 years. Shelly has a bachelor's degree in marketing from Central Michigan University, and a master’s degree in Business Analytics from Oakland University.