Designing Signature Experiences

Learn how to design great experiences that drive your desired customer behaviors. Take a fresh look at the Customer Experience you deliver. Learn how to design those signature experiences that truly connect with your customers’ needs and imprint your brand promise along the customer journey; that build stronger relationships and deliver ROCXI, a Return on your CX Investment. Helen will take you through the journey from identifying customer needs, to delivering new or improved experiences that will ensure your brand reaches its highest potential across physical, digital, and human touchpoints.

Speaker: Helen Bywater-Smith

Global Head of CX Service Design - Ipsos

Helen is the global leader of Ipsos’ CX Service Design offer. She is a passionate Service Designer, who is obsessed with creating emotional attachment between brands and customers. Helen helps organizations create and deliver customer-inspired, memorable experiences that increase retention, share of spend, advocacy and operational efficiency; that deliver a Return on their Customer Experience Investment: ROCXI. She brings insights from her 20 years’ experience, across a wide range of sectors.