Make Data Your Superpower for Driving Impactful Improvements
Peter Drucker is credited with saying, “What gets measured gets improved.” A study by Mckinsey states that data-driven organizations are 23x more likely to acquire customers, 6x more likely to retain customers, and 19x more likely to be profitable. But that is easier said than done.This session will provide a fun and engaging hands-on experience to understand 1) what data is most important and 2) how to turn that data into insights for informing decisions. You’ll also learn a framework for closing-the-loop and driving continuous improvements that you can apply across any organization.
Speaker: Christy Dempster
VP Digital Marketing, Precision Value & Health
Christy Dempster has been fanatical about CX before it was called CX. She has spent 25+ years in roles across software development, US & Global Marketing, Operations, and CX primarily in the diagnostics/medical device space. She is a driver for helping organizations realize the importance of CX, the role of technology & data in delivering great experiences, and the win-win that can be achieved. Christy was named a 2021 CX Leader of the Year finalist and has been a contributor to the Women in CX Live Panel Debates, Be Customer Led podcast series, and The CX Leader Sessions with MyCustomer.com.