Aligning with Customers Around Their Jobs to be Done

Are you grappling with the challenge of harmonizing a diverse team of stakeholders to identify and tackle crucial customer problems? Join us for an enlightening masterclass session led by Eckhart Boehme, an internationally recognized Jobs-to-Be-Done (JTBD) practitioner and the mind behind The Wheel of Progress® canvas.

In today's fast-paced and ever-evolving business landscape, the ability to unite teams with varying perspectives and priorities is paramount. Jobs to Be Done is not just a buzzword; it's a transformative paradigm. It has the potential to break down silos, bring people together, and streamline your organization's customer-centric efforts. The power of JTBD lies in its capacity to create a unified vision, ensuring that every stakeholder, regardless of their background, understands the common goal: helping customers make progress.

What Will You Gain?
By the end of this masterclass, you'll emerge with a profound understanding of how to:

  • Engage Diverse Teams: aligning your team behind a common purpose.

  • Leverage Process and Tools: Gain access to powerful tools and a process to facilitate alignment and drive results.

  • Create an Integrated Customer Strategy: Craft a strategic plan that unifies your team's efforts and maximizes your impact on customer satisfaction and loyalty.

Speaker: Eckhart Boehme

Founder & Managing Director - Unipro Solutions GmbH & Co. KG

Eckhart Boehme is the head of strategy consulting unipro solutions and an internationally recognized Jobs to Be Done expert. He was the initiator and co-developer of The Wheel of Progress® Canvas - a tool for structuring qualitative customer research. He is the developer of the Customer Progress Design method. Boehme was the subject matter expert to the German editions of the Jobs to Be Done "bible" Competing Against Luck by Clayton Christensen et. al. and Eric Ries' The Startup Way.