Apply Behavioural Science to Deliver Change
One of the biggest challenges that organizations face today is how to deliver change. While much change is needed and indeed expected, there is little clear guidance for people in organizations on what and how they can make this happen. The presentation will be a briefing on ways in which behavioural science can be made into a scalable and codified system that takes people from definition of the problem, diagnoses of the challenge and design of solutions. Colin will illustrate his take with a variety of studies from across the public and private sector.
Speaker: Colin Strong
Head of Behavioural Science - Ipsos
Colin Strong is Head of Behavioural Science at Ipsos, providing leadership on the application of the discipline to a wide range of client challenges. While the work of the behavioural science team at Ipsos covers both private and public sector, developing a significant reputation in behaviour change. He is also Professor of Consumer and Behavioural Psychology at Nottingham University Business School where he is actively engaged in a range of programmes including a significant body of work on autonomous systems. He is a published author (Humanizing Big Data) and is currently working on book projects relating to behaviour change and another on changing beliefs about humans.